Ultra Data Saving Mode

Scope of Work

Uncovering Market Gaps & User Pain Points –Conducted competitive analysis and user research to understand data consumption patterns in India and APAC. Identified pain points around high mobile data costs and user demand for data optimization. Worked with network operators to validate data compression opportunities
Crafting a Strategic Vision – Defined the Ultra Data Saving Mode (UDS) roadmap, aligning with Samsung’s mobile strategy for emerging markets. Advocated for data compression, background data restriction, and app-level optimizations as key differentiators.
Building & Refining a High-Impact Feature –Designed a seamless, low-friction UX for users to enable/disable data-saving mode. Worked with UX/UI designers to provide real-time data-saving insights and notifications.
Driving Cross-Team Execution & Collaboration – Led discussions with OS and app developers to ensure smooth functionality without disrupting critical app performance. Worked with legal & policy teams to comply with regional data regulations
Shaping User Journey & Driving Adoption –Developed onboarding tutorials and in-device prompts for feature adoption. Worked with marketing teams to position Ultra Data Saving Mode as a key selling point for budget-conscious users.

User Benefits & Adoption – X% reduction in mobile data consumption, allowing users to extend their data plans. High adoption rates among prepaid users in India and APAC regions
Business & Market Impact – Strengthened Samsung’s positioning in budget and mid-range segments, appealing to price-sensitive users. Competitive differentiation in emerging markets against brands like Xiaomi and Realme.
Increased Engagement & Retention – Increased Samsung smartphone loyalty, with 60% adoption by the users, relying on the feature for data efficiency. Higher brand preference among data-conscious users, boosting device stickiness.
Ecosystem & Partner Benefits – Positive impact on network operators by optimizing bandwidth consumption. Opened doors for operator partnerships offering exclusive data benefits for Samsung users like Airtel, Vodafone etc.