S Bike Mode

Scope of Work

Conceptualization & Problem Identification –Identified the safety challenges faced by bike riders and defined a problem statement to address distracted riding
User Research & Market Insights – Conducted in-depth research on rider behavior, accident patterns, and existing safety solutions to validate the need for S Bike Mode.
Feature Ideation & Design Execution –Designed an intuitive, hands-free mode that minimizes distractions and enhances road safety.
Cross-Functional Collaboration – Collaborated with engineering, UX, and QA teams to develop and refine the feature, ensuring seamless user experience and functionality.
Technology Integration – Worked on integrating motion detection, call management, and ride tracking to create an efficient and non-intrusive solution
Stakeholder Management & GTM Strategy – Partnered with marketing teams for effective positioning, awareness campaigns, and launch strategies to maximize adoption.
Data Analytics & Continuous Improvement –Leveraged user engagement metrics and behavioral analytics to optimize feature performance and enhance user experience post-launch.

Enhanced Road Safety – Reduced instances of distracted riding by allowing calls to be managed intelligently while riding.
Improved User Experience – Provided a seamless, hands-free mode that ensures riders stay focused on the road without missing critical alerts.
High Adoption Among Bikers – Encouraged a safety-first approach among daily commuters and long-distance riders.
Competitive Differentiation – Strengthened Samsung’s market position by offering an exclusive, rider-centric innovation.
User Feedback – "Great for long rides—lets me enjoy the journey without unnecessary interruptions." "Ensures I don’t miss emergency calls while keeping me safe on the road."
Encouraged Compliance with Safety Regulations – Helped riders adhere to hands-free laws, preventing penalties and accidents.